July 2026
Why we built a helpdesk for our own brands
If you run more than one brand, you already know the shape of this problem. Every support tool you look at was priced and built for a company with one name over the door. The moment you have two, the tool starts working against you.
We have run customer support for years. Bitcoin.Tax, our crypto tax calculator, has been going since 2014, and at peak tax season it keeps a team of up to four people busy from morning to night. That part we had down. Then the other brands arrived, Chain Glance for portfolio tracking and AllMy Ledger for desktop accounting, and the same team was suddenly working out of separate inboxes and separate tools to cover them all. Different customers, different questions, but the same job underneath. Read the email, help the person, move on.
Here is what that job actually cost us across the usual helpdesks.
We use Zendesk. It works for Bitcoin.Tax on its own, but it cannot sensibly run our brands together. Multi-brand support sits in the pricier tiers, and since we already pay per agent, the bill climbs every tax season as we add seasonal people for the Bitcoin.Tax rush. It is also far more tool than we need: heavy, over-configured, and complex to move around in for a job that comes down to reading an email and replying. For a single brand we live with it. Across several, it stopped adding up.
The multi-brand tax
Most helpdesks treat a second brand as an upsell. Some gate multiple brands behind their top enterprise tier, so a small business pays an enterprise price for something any multi-brand team obviously needs. Others charge for each extra inbox, then again for each extra help site, on top of a per-user fee. Either way, the invoice grows because you dared to support more than one thing.
None of that reflects more work for the vendor. It is a pricing decision, aimed at exactly the people least able to absorb it.
Standard features, one tier up
The other pattern is quieter. Table stakes like decent automation, saved replies, or the ability to see who is working a ticket sit one tier above whatever plan you are on. You sign up at the advertised price, then discover the plan you actually need is the next one. For a small team, that gap is the whole budget.
Built for 500 agents, sold to teams of four
Then there is the weight. A lot of these tools are built for support departments of hundreds, and it shows on every screen: workflow builders, routing rules, configuration you will never touch, all wrapped around the one thing you came to do, which is answer an email. A small team does not need less capable software. It needs software that is not constantly reminding you it was designed for someone else.
What a fair multi-brand helpdesk should do
After enough of this we wrote down what we actually wanted. Every brand in one inbox, each with its own address and its own sender identity, so replies go out looking right. The standard features included, not dangled. A price that does not punish us for the second brand or the third. And an interface we could hand to someone on their first day.
Nobody was selling that, so we built it. AllMy Support runs all our brands from one shared inbox. Email comes in and becomes a ticket. Replies thread properly and go out from the right brand. Automation, saved replies, spam control, and two-factor sign-in are in the box, not upsells. Brands are unlimited and free. You pay $9/mo for the platform and $10/mo per agent, and that is the whole bill. There is a 14-day trial and it does not ask for a card.
It is email only today, on purpose. That is the channel our customers actually use, and we would rather do one channel well than five badly.
Where it is going
We use this every day for our own support, and Bitcoin.Tax is moving onto it now, so the rough edges get found fast. We are adding to it continually, and we put the roadmap where a small multi-brand team feels the most friction. We would rather ship the next useful thing than promise a date we have to walk back.
If you run more than one brand and you are tired of paying extra for the privilege, that is exactly who we built this for. Try it free for 14 days and point your own brands at it before you decide.